SIFT

http://www.sift.com.au

Content-Managed Website and Online Knowledge Repository

SIFT is a leading Australian pure-play information security consulting, intelligence and training firm. The company specialises in the delivery of independent advice, reviews and recommendations to the senior management of large, highly-regulated organisations SIFT combines a knowledge of security with understanding of individual industries' regulatory & business requirements.

SIFT originally used Get Started to effectively build their brand. As the company grew the strategy changed and Sift approached Get Started again to redevelop the new site inline with the new strategy. The design of the site needed to crystallise the company's corporate branding strategy. It needed to be visually dynamic so there was a strong focus on colour and organic shape taken from the logo. This provided a powerful basis for the strategy as it is vibrant and inviting but retains a professional feel.

The site uses the content management system (CMS) meaning that SIFT can easily update the information on the site. This is essential because the information always needs to be relevant and accurate. It provides SIFT with the ability to disseminate information easily, while enjoying the benefits of an online knowledge repository.

SIFT's periodic communication tool called SIFT notes was a crucial part of their web strategy and Get Started helped implement this via our comprehensive email marketing platform.